The Downtown Business Alliance of Seguin, Texas is a group of business owners and other individuals who recognize that a vibrant business and entertainment-oriented city core – that showcases historic and cultural integrity – is vital to the growth and success of all the businesses, arts, and cultural organizations in Seguin.
COVID-19 & Retail, Restaurant & Service Industry Updates
Our signature event is the Annual Cocoa Sip n’ Stroll and Holiday Stroll in December. A Thursday night Holiday Lighted Parade with Santa and Downtown Lighting kicks off the weekend. Chocolatiers all over Downtown serve hot cocoa in commemorative mugs Friday night and Saturday is a day full of Christmas fun in Central Park.
Be sure to visit Downtown Seguin each month for our Third Thursday events.
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