The Downtown Business Alliance of Seguin, Texas is a group of business owners and other individuals who recognize that a vibrant business and entertainment-oriented city core  – that showcases historic and cultural integrity – is vital to the growth and success of all the businesses, arts, and cultural organizations in Seguin. 

We are so happy to see there are things to do here and we don’t have to go to another city for shopping and fun.
– New Seguin Resident

Our signature event is the Annual Cocoa Sip n’ Stroll and Holiday Stroll in December. A Thursday night Holiday Lighted Parade with Santa and Downtown Lighting kicks off the weekend. Chocolatiers all over Downtown serve hot cocoa in commemorative mugs Friday night and Saturday is a day full of Christmas fun in Central Park. 
Be sure to visit Downtown Seguin each month for our Third Thursday events. 
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